Saturday
Oct112014

Business Is Complex. Sport Is Simple.

Long hours, commitment and perseverance are all to be expected when running a start up. But extended, unbroken slogs at the desk aren't good for you. Get out. Make your muscles work. David Hieatt explains the importance of sport in business.

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Running a startup can soon end up running you. While you're finding strategies to beat the other guys, you will also need to make sure you develope a strategy to look after you.

That is why sport is important. Whatever you do, take time out. Whether it’s a run, a walk, a bike ride, or daily meditation. The brain needs some rest. Work the body, and while the body is so busy doing its stuff, the brain switches off. You feel fresher physically and mentally. Feel the burn of sport.

There are no emails to send, no bills to pay, no awkward people conversations. You are free*. Sport takes the stress of the day away and leaves it far behind.

*Free with every run, every bike ride, every swim: You.

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Learn more about building a brand in David's DO Workshop: 'How To Build A Great Brand With Very Little Money'.